Kraft paper, also known as butcher paper or brown paper, is derived from the German word ‘kraft’, which denotes resistance, effectiveness, and strength. This is highly resilient paper made from wood pulp.
Normally, it is identified as paper that is rather crude in appearance, coarse and brown in colour, used frequently in the food industry, as well as wrapping paper
These qualities give it a special finish and style, with a natural appearance and great warmth, associated with craft work. This has meant that this paper is very widely used in the world of design in recent years.
Its use has developed to cover a multitude of products associated with packaging, from bags of all kinds, rolls of wrapping paper, to kraft paper boxes and high-end cases.